forces: Analyzing Strategic Considerations of Actors in Networked Value Constellations

Increasingly organizations are participating in networked value constellations, which are networks where organizations, enabled by information technology, jointly create value and satisfy customer needs. However, participating in a networked value constellation increases the problem of correctly understanding the organization, which is necessary to design (cross)-organizational IT support. Therefore, business modeling approaches for networked constellations, such as evalue, BMO, and REA, have been developed. In this paper, we extend these business modeling approaches to understand the strategic rationale behind business models. We propose the business modeling technique e 3 forces to understand strategic motivations of organizations. Furthermore we utilize eforces to (1) analyze if the business strategy of an organization is consistent with its strategic position in the constellation and (2) analyze the impact of deploying IT on forces in the environment of actors in a constellation. To develop and assess e 3 forces a case study was conducted in the Dutch aviation industry.